How does ISPbox calculate customer acquisition cost (CAC)?

You log campaign spend (manually in v1), and ISPbox divides it by the number of leads from that campaign that actually converted to clients. Because conversions link to services and packages, MRR added and payback months come from real billing data.

Can I track flyers and other offline marketing?

Yes. Each campaign can have tracked short links with QR codes - one per medium, like a flyer, truck decal or door hanger. Scans are counted and carry UTM attribution through the coverage checker or lead form to the resulting lead.

How does the referral program pay rewards?

Every client gets a unique referral code and share link in the customer portal. When a referred lead converts and the new client is activated, both sides automatically receive configurable account credits that net against their next invoice.

Do I have to use every marketing feature?

No. Referrals, promo codes, the public lead form, the waitlist, review requests, territories and the weekly digest each have their own on/off toggle, so you enable only what fits how your ISP sells.

ISPbox

01 Feature Spotlight

Marketing That Shows What Actually Wins Subscribers

Track every flyer, ad and referral to a real customer and their monthly revenue - so you spend your marketing budget where it converts.

Cost per acquired subscriber (CAC) per campaign, from real conversions
Referral program with automatic account credits for both sides
Out-of-coverage waitlist that shows where to build next

Create Account View Pricing

app.ispbox.net

ISP marketing dashboard with campaign ROI, funnel and demand map

→ Under the hood

How ISPbox marketing works

Generic marketing tools stop at the click. ISPbox follows the whole journey: a QR scan or ad click becomes a lead with full attribution, the lead becomes an installed service, and the campaign report shows spend against the monthly revenue it created. Referrals, promo codes, audience segments, sales territories and a weekly digest are built in - and every piece can be switched on or off per ISP.

Campaigns with end-to-end attribution

Create a campaign per channel - Google Ads, Meta, print, direct mail, door to door, radio, events or referrals - with budget, dates and targets. Tracked short links and QR codes stamp every visit with UTM parameters, and the coverage checker or lead form attaches that attribution to the lead. When the lead converts, the campaign owns the customer and their revenue.

A dashboard built on billing truth

The marketing dashboard computes CAC from logged campaign costs and real conversions, MRR added from active services, realized LTV per source, funnel stage counts, lost reasons and budget pacing. A rep leaderboard shows who closes door-to-door leads, and monthly goals track leads, budget and target CAC.

Referrals, promo codes and lifecycle sends

Subscribers share a personal referral link from the portal; activation pays both sides an account credit automatically, with self-referrals voided. Promo codes (percent, fixed or first month free) validate live on public forms and credit the new customer at conversion. Saved audience segments feed mass email and SMS with open and click tracking, win-back and seasonal comeback filters included.

Demand mapping and field sales

Visitors outside your coverage can join a waitlist instead of bouncing - each one is a pin on the demand heatmap. Draw sales territories on the map, assign reps, and capture door-to-door leads from the field app with automatic territory tagging.

Works with ISP CRM, Customer Portal, Client Messaging

02 Why this feature matters

Built for high-speed ISP operations

Know Your Real CAC

Every lead links to the campaign that brought it and, after conversion, to live service revenue - so CAC, MRR added and payback months come from your billing data, not estimates.

Make Offline Media Measurable

Generate a tracked link and QR code per flyer, truck decal or door hanger. Every scan carries campaign attribution all the way to the signed-up customer.

Turn Neighbors Into Salespeople

Every subscriber gets a personal referral link in the customer portal. When a referred neighbor activates, both sides receive an account credit automatically.

Let Demand Plan Your Network

Address checks outside your zones become waitlist leads on a demand heatmap - marketing data that tells you where the next tower or fiber run pays off.

03 Use cases

Where ISP teams put this to work

Launch a campaign for a newly lit tower and watch leads convert to paying subscribers.
Compare Google Ads, door hangers and referrals by CAC and revenue - cut what does not convert.
Run a referral program with automatic two-sided credits and a portal share link.
Collect out-of-coverage demand and use the heatmap to plan network expansion.

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What ISP and WISP teams search for

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04 FAQ

Frequently asked questions

How does ISPbox calculate customer acquisition cost (CAC)?: You log campaign spend (manually in v1), and ISPbox divides it by the number of leads from that campaign that actually converted to clients. Because conversions link to services and packages, MRR added and payback months come from real billing data.
Can I track flyers and other offline marketing?: Yes. Each campaign can have tracked short links with QR codes - one per medium, like a flyer, truck decal or door hanger. Scans are counted and carry UTM attribution through the coverage checker or lead form to the resulting lead.
How does the referral program pay rewards?: Every client gets a unique referral code and share link in the customer portal. When a referred lead converts and the new client is activated, both sides automatically receive configurable account credits that net against their next invoice.
Do I have to use every marketing feature?: No. Referrals, promo codes, the public lead form, the waitlist, review requests, territories and the weekly digest each have their own on/off toggle, so you enable only what fits how your ISP sells.